Quickstart

Before you begin#

You'll need three things. If you're missing one, you can still complete the steps you have access to and invite a teammate for the rest from Settings → Team.

• An Aurora workspace. Create one for free — the Starter plan is free forever for one seat and has no visitor cap.
• Access to your site's HTML, or publish rights in Google Tag Manager or Segment.
• Permission to add apps to Slack, if you want alerts there. Email alerts work without any setup.

Step 1: Install the tracking snippet#

Open Settings → Tracking in the dashboard and copy the snippet. It already contains your workspace's public key. Paste it once, right before the closing </body> tag, on every page you want to track — usually by adding it to your site's shared layout or template.

="t-c"><!-- Aurora tracking snippet — paste once, right before </body> -->
<script>
  window.aurora = window.aurora || function () {
    (window.aurora.q = window.aurora.q || []).push(arguments);
  };
</script>
<script async src="https://cdn.aurora.io/v2/aurora.js"
        data-workspace="pk_live_YOUR_WORKSPACE_KEY"></script>

The snippet loads asynchronously, is about 8 KB gzipped and never blocks rendering. If you use Google Tag Manager or Segment instead, follow the matching section in Installation; the rest of this guide is the same.

Step 2: Verify that data is arriving#

Open your website in a new browser tab and click through two or three pages. Back in Aurora, go to Settings → Tracking: the status indicator turns green and the Live events panel lists your page views within a few seconds.

As soon as the first event arrives, Aurora starts a 30-day backfill for sources that support it (Segment and Google Tag Manager history, plus any CSV you import). With a direct install, history starts from the moment the snippet goes live.

Step 3: Write your first scoring rule#

Go to Scoring → Rules and choose New rule. A good first rule rewards the single strongest buying signal on most B2B sites: a visit to the pricing page.

1. Choose a signalSelect Page viewed and enter /pricing as the URL. Leave the match type as Path starts with so localized paths such as /pricing/annual also count.
2. Set a weightEnter 24. Weights range from −50 to +50; strong buying signals typically sit between 15 and 30.
3. Add a repeat-visit bonusTurn on Boost repeat visits. A second pricing visit within 24 hours is multiplied by 1.5.
4. Preview against historyThe preview panel shows how many visitors from the last 30 days would have matched. Use it to sanity-check the weight before saving.

Add two or three supporting rules the same way — for example Repeat session within 7 days = +18 and Docs page viewed = +11. Then open Scoring → Threshold and keep the default of 60 for now. You'll tune it after a week of real data; Choosing a threshold explains how.

Step 4: Connect Slack#

1. Authorize the appGo to Integrations → Slack, choose Connect and approve the requested permissions. Aurora only asks to post messages and read the channel list.
2. Pick a channelChoose where qualified leads should appear, for example #qualified-leads. Private channels need /invite @Aurora first.
3. Send a test alertChoose Send test. A sample lead card appears in the channel with a score, the top signals and a link to the full session history.

Step 5: Route your first qualified lead#

On the Starter plan, every qualified lead goes to the workspace owner and the Slack channel you chose. On Team and Scale, go to Routing → Rules to split leads by territory, language or deal size — see Routing & alerts.

To see the whole loop working, visit your own pricing page twice from a private window and view two more pages. Your test visitor crosses the threshold and the alert arrives in Slack within a few seconds. Delete the test visitor afterwards from Visitors so it doesn't skew your reports.

Next steps#