Integrations

Fits into the stack you already use.

Native integrations for the messaging, CRM, data and identity tools sales and marketing teams already run — plus signed webhooks and a REST API for everything else.

Messaging & alertsCRMData & tag managementIdentityDevelopers & automation

Messaging & alerts

Deliver qualified leads where your team already works.

All plans

Slack

Lead cards in a channel or DM with score, top signals and recent pages, plus Claim, Snooze and Open buttons. Follow-up activity posts as a thread.

Setup guide
Team & Scale

Microsoft Teams

The same routing rules, lead cards and actions as Slack, for organizations standardized on Teams.

Setup guide
All plans

Email

Instant alerts or hourly and daily digests, configurable per teammate under Profile → Notifications.

Setup guide

CRM

Keep scores, statuses and owners in step, in both directions.

Team & Scale

Salesforce

Two-way sync of scores, statuses and owners to leads, contacts and accounts. Field mapping in the UI, matching and deduplication rules, conflict resolution.

Setup guide
Team & Scale

HubSpot

The same two-way sync for HubSpot contacts and companies, including lifecycle stage and owner mapping.

Setup guide

Data & tag management

Install without touching code, and import history on day one.

All plans

Google Tag Manager

Add the Aurora tag from the Community Template Gallery. Works with GTM consent settings and Consent Mode v2.

Setup guide
All plans

Segment

Enable Aurora as a destination; page, identify and track map directly. Includes a 30-day backfill.

Setup guide
All plans

Consent platforms

Ready-made integrations for OneTrust, Cookiebot, Usercentrics and Google Consent Mode v2.

Setup guide

Identity

Secure access and automatic provisioning.

All plans

SAML single sign-on

Okta, Microsoft Entra ID, Google Workspace, OneLogin or any SAML 2.0 provider. Included on every plan.

Setup guide
Scale

SCIM provisioning

Create, update and deactivate users and assign roles automatically from your identity provider.

Setup guide

Developers & automation

Connect Aurora to anything else.

Team & Scale

Webhooks

Signed events for visitor.qualified, lead.assigned, visitor.score_changed and more, with retries and HMAC-SHA256 signatures.

Setup guide
Team & Scale

REST API

Read visitors and scores, manage rules and endpoints. Cursor pagination, idempotency keys and 600 requests per minute.

Setup guide
Team & Scale

Zapier

Trigger any of 6,000+ apps from a qualified-lead event — create tasks, update sheets, post to other tools — with no code.

Setup guide

Questions

How integrations work.

Do integrations cost extra?
No. Every integration available on your plan is included in the price. Plan requirements are shown on each card above.
What permissions does the CRM integration need?
Aurora requests read and write access to leads, contacts, accounts (or companies) and owners, plus permission to create custom fields for the score and status. A dedicated integration user is recommended. See CRM sync for the exact scopes.
How quickly do changes sync?
Alerts to Slack, Teams and webhooks are sent within seconds of a lead qualifying. CRM updates are sent in near real time and batched to respect your CRM's API limits; the dashboard shows the last sync time for each record.
My tool isn't listed. What can I do?
Use webhooks or Zapier to send events anywhere, or the REST API to pull data. You can also request a native integration — we ship new ones most quarters, prioritized by customer requests.

Don't see your tool?

Webhooks and the REST API cover almost anything else. Tell us what you use and we'll let you know when it ships natively.

Request an integration View the API

New native integrations ship most quarters.