Version 2.0 is live — see what changed

Turn first-time visitors into signups.

Aurora scores every visitor as they browse, then hands your team the handful who are actually ready for a conversation.

Dashboard

Last 30 days · updated 4 minutes ago

This month
New signups1,284+12.4%
Qualified342+8.1%
Meetings76+3.2%
Qualified per weekJul – Aug
Northwind SupplyRequested pricing
Score 94Ready
Aster LogisticsOpened 3 emails
Score 81Warm
Halden StudioBooked a demo
Score 77Ready
Brightpath Co.Visited pricing
Score 68New

No credit card required · 14-day trial · Cancel anytime

Trusted by revenue teams at

Features

Everything you need to know before you pick up the phone.

Aurora watches how people actually use your site, turns that behavior into a score, and tells your team who is worth a conversation today.

Behavioral scoring, not form fills

Pricing-page visits, repeat sessions, docs read, email opens — each signal is weighted and recalculated as it happens. No manual tagging, no stale lists.

Routing that respects your team

Territory, language, deal size or round-robin. Set the rule once and every qualified signup lands in the right inbox within seconds.

Real-time, not nightly

Scores update while the visitor is still on the page. Your rep sees the alert before the tab closes.

Your data stays yours

EU and US data residency, SSO on every plan, and a full export whenever you want it. SOC 2 Type II, GDPR-ready, and no third-party ad pixels anywhere in the tracker.

How it works

Live in an afternoon, useful the same week.

No data warehouse, no six-week onboarding, no dedicated analyst. One script and a rule.

Add the snippet

One line before </body>, or a single click through the Segment and GTM integrations. Nothing to deploy afterwards.

Describe a good fit

Pick the signals that matter to you and the threshold you want. Aurora backfills the last 30 days so you can see the rule working before you trust it.

Work the queue

Qualified signups arrive in Slack, your CRM or a shared inbox — with the full session history attached, so the first message is never cold.

Customers

Fewer calls. Better calls.

We stopped calling everyone who downloaded a PDF. Two reps now cover what four used to, and the pipeline is cleaner than it has ever been.

Dana WhitfieldHead of Sales, Northwind Supply

The session history is the part I did not expect to care about. Knowing what someone read before they replied changes the whole first message.

Marc OyelaranGrowth Lead, Aster Logistics

Set up on a Tuesday, first booked demo from it on the Thursday. I have never said that about a tool in this category.

Priya RaghunathanFounder, Halden Studio

We went from guessing who to call to knowing before we dial. Our best rep now spends her mornings on the accounts that are actually ready.

Julien MarchettiRevOps Manager, Fenwick & Cole

Support asked for it as much as sales did. Seeing what a customer read right before they wrote in means we stop asking questions we already know the answer to.

Renee OkaforHead of Customer Success, Milbrook

Rollout took less time than the kickoff call. Two weeks in, our reps trust the queue enough that nobody is double-checking it against the CRM anymore.

Sofia BergqvistVP Sales, Nordvale

Our SDRs used to spend Monday mornings building call lists. Now the list builds itself overnight, and the first hour of the week goes to actual conversations.

Tomasz WierzbickiSales Development Lead, Meridian

We finally have a shared definition of a good lead. Marketing and sales look at the same score, so the weekly pipeline meeting is about deals, not about whose numbers are right.

Aisha RahmanDirector of Growth, Vantail

Pricing

Priced per seat. Never per lead.

Every plan includes unlimited tracked visitors, SSO and the full API. Charging you more for a busier month would be a strange way to reward growth.

Starter

$0forever

For founders doing sales themselves.

  • 1 seat, unlimited visitors
  • Behavioral scoring
  • Slack and email alerts
  • 30-day history
Start free
Most popular

Team

$29/ seat / month

For teams working a real queue.

  • Everything in Starter
  • Routing rules and shared inbox
  • CRM two-way sync
  • Unlimited history and exports
  • Priority support
Start 14-day trial

Scale

Custom

For security reviews and volume.

  • Everything in Team
  • EU or US data residency
  • SAML, SCIM and audit logs
  • 99.9% uptime SLA
  • Named onboarding engineer
Talk to sales

FAQ

Questions people ask before signing up.

How long does setup actually take?
Adding the snippet takes about five minutes. Writing your first scoring rule takes longer, mostly because it is worth thinking about — an hour is typical. Aurora backfills the previous 30 days as soon as the snippet is live, so you can test a rule against real history instead of waiting for new traffic.
Will this slow my site down?
The tracker is 8 KB gzipped, loads asynchronously and never blocks rendering. It writes one first-party cookie and no ad pixels. If it fails to load, your page is unaffected.
Do you replace our CRM?
No, and we would rather not try. Aurora decides who deserves attention and pushes that into the system your team already lives in. Two-way sync is available for the major CRMs, and the API covers anything else.
What happens to my data if we leave?
Export everything as CSV or through the API at any time, on any plan, including the free one. Cancel and we delete your data within 30 days, or immediately on request.
Is there a discount for annual billing?
Two months free when you pay yearly. Non-profits and teams under three people get 50% off the Team plan — email us and we will apply it, no application form.

Find out who is already interested.

Free for one seat, forever. No card, no call, no onboarding fee — the snippet is live in five minutes.

Trusted by 2,400+ teams · SOC 2 Type II · GDPR-ready